Are you looking to improve your Etsy shop's visibility and attract more buyers? Conducting effective keyword research is crucial for boosting your Etsy SEO and ensuring your products reach
the right audience. In this blog post, we'll guide you through the steps to find the best keywords for your listings. We'll explore powerful tools like Everbee and Erank to help you discover high-traffic, low-competition keywords. Whether you're new to Etsy or a seasoned seller, these tips will help you optimize your listings and increase your sales. Let's dive into the world of Etsy keyword research!
Conducting effective keyword research is key to improving your Etsy SEO, helping your products reach more potential buyers. Here’s a step-by-step guide to conducting keyword research, including the use of tools like Everbee and Erank:
1. Understand Your Target Audience
- Identify Your Ideal Customer: Determine who is most likely to buy your products.
- Consider Their Search Behavior: Think about the words and phrases they might use when searching for products like yours.
2. Utilize Etsy's Search Bar
- Autocomplete Suggestions: Type keywords related to your product into Etsy’s search bar and note the autocomplete suggestions. These are popular search terms used by shoppers.
- Related Searches: After searching for a keyword, look at the related searches shown at the bottom of the search results page.
3. Analyze Competitors
- Check Top Sellers: Look at listings from top sellers in your niche. Pay attention to the keywords they use in their titles, descriptions, and tags.
- Identify Gaps: Find keywords that successful competitors might not be using but are still relevant to your product.
4. Use Keyword Research Tools
Everbee
- Keyword Research: Use Everbee to find keywords that have high search volumes and low competition. Everbee provides insights into what keywords are trending and how often they are searched.
- Product Research: Everbee also allows you to analyze successful products, helping you understand which keywords are driving their success.
Erank
- Keyword Explorer: Use Erank’s Keyword Explorer to discover high-traffic keywords and see their search trends over time. This helps you identify keywords that are growing in popularity.
- Tag Report: Analyze your existing tags with Erank’s Tag Report to see which ones are performing well and which need improvement.
- Competitor Tracking: Erank allows you to track competitors, giving you insights into the keywords they are using effectively.
5. Google Keyword Planner
- Expand Your Research: Use Google’s Keyword Planner to find additional related keywords with high search volumes. This can provide ideas for keywords that you might not find on Etsy alone.
6. Long-Tail Keywords
- Focus on Specific Phrases: Long-tail keywords are more specific and less competitive, attracting highly targeted traffic. For example, instead of “earrings,” use “unique laser cut wood earrings.”
7. Customer Feedback
- Read Reviews and Q&A: Look at customer reviews and questions on your listings and similar products. This can provide insights into the language customers use to describe your products.
8. Test and Refine
- Monitor Performance: After implementing new keywords, regularly check your Etsy analytics to see which keywords are driving traffic and sales.
- Adjust as Needed: Continuously refine your keywords based on what’s working and what’s not.
Example Process:
- Start with a Broad Keyword: For example, “laser cut earrings.”
- Use Etsy’s Search Bar: See suggestions like “laser cut wood earrings,” “laser cut acrylic earrings,” etc.
- Check Competitors: Look at top listings for these keywords and note the tags they use.
- Use Tools: Input these keywords into Everbee and Erank to see search volume, competition, and trends.
- Find Long-Tail Keywords: Consider “unique laser cut wood earrings” or “custom laser cut earrings.”
- Implement and Monitor: Add these keywords to your titles, descriptions, and tags, then monitor their performance using Etsy analytics.
By following these steps and leveraging tools like Everbee and Erank, you can find the best keywords to enhance your Etsy SEO, attract more potential buyers, and improve your sales. If you have any questions or need further assistance, feel free to ask!
